Kia has introduced its Software Defined Vehicle (SDV) technology through its EV9 SUV’s on-demand features and over-the-air (OTA) software updates, allowing customers to remotely purchase and install new software functions based on their needs. Kia, which is affiliated with Hyundai Motor Group, has recently launched its flagship electric SUV, the EV9. Notably, it is the Group’s first model to offer a range of digital features and services accessible via the Kia Connect Store.
The EV9's electrical/electronic (E/E) architecture allows for OTA software updates, giving customers the added flexibility to select the features they want to upgrade. In addition to innovative experiences, such as Highway Driving Pilot (HDP)[1], which provides conditional Level 3 autonomous driving, further on-demand services will be continuously introduced through the Kia Connect Store, providing personalised experiences and new value for customers through advanced SDV technology.
Hyundai Motor Group's future roadmap for SDV, announced last October at the Unlock the Software Age event, highlights the safe and comfortable freedom of movement offered by software. Upgradeable software can enhance vehicle functions, including safety, convenience, connectivity, security, and driving performance, to offer innovative customer experiences. By embracing the latest technology, Kia is providing customers with personalised, cutting-edge experiences and paving the way for a new era of mobility.